Local business website checklist

Before launching a local business website, check the basics that make it useful to customers and understandable to search engines.

Trust basics

Add real business information, service details, location or area served, contact routes, photos where useful, and clear privacy and terms pages.

Conversion basics

Make phone, email or enquiry forms easy to find. Each service page should tell visitors what happens next when they get in touch.

Technical basics

Use HTTPS, a working sitemap, readable page titles, fast images, mobile-friendly layouts and no broken navigation links.